Woo, Gumroad or Etsy - Best platform to sell digital products

🛍️Etsy, Gumroad, WooCommerce & Everbee: Compare Fees & Maximize Your Profits

Why Platform Fees Matter in Digital Product Sales

If you’re a woman entrepreneur ready to step into the world of digital product sales, you’re not alone—and you’re in the right place. Whether you’re selling editable Google Sheets, Canva templates, or ChatGPT prompt packs, your profit margins depend on choosing the right platform.

This guide walks you through a side-by-side platform fee breakdown and offers proven strategies to help you boost profits, drive traffic, and grow a sustainable business using affiliate marketing and powerful digital tools.

🧮 Digital Platform Comparison Spreadsheet

Here’s a preview of what selling a digital product for $20 looks like on each major platform:

PlatformListing FeeTransaction FeeProcessing FeeOther CostsNet Profit (Est.)
Etsy$0.206.5% of sale3% + $0.2512–15% for offsite ads (opt-out possible)~$14.05
Gumroad$010% of sale2.9% + $0.30Optional 30% Discover Boost~$16.20
WooCommerce$00% (you own the shop)2.9% + $0.30Hosting + Plugins (~$10/mo)~$18.10
Everbee Store$29/mo0%Based on Stripe/PayPalFull-feature SaaSScalable but high fixed cost

📌 Pro Tip: Download my editable pricing & profit spreadsheet to plug in your actual prices and fee scenarios—perfect for Etsy and Everbee sellers.

Etsy: A Creative Marketplace With Competitive Fees

Etsy is ideal for digital creators starting out. Its built-in traffic and easy setup are strong perks, but watch out for fee stacking:

  • $0.20 listing fee per item
  • 6.5% transaction fee
  • 3% + $0.25 payment processing
  • 12-15% Offsite Ads fee, mandatory if sales exceed $10K/year

🎯 Best For: Women selling planners, templates, and digital journals who benefit from Etsy’s discovery engine.

💡 Boost Profits With: Everbee product research to price smart, and my Etsy Marketing System (Google Sheets + Canva templates) to track revenue. Our favorite Etsy shop enjoys star seller status with help of these automation planners and trackers.

Running an Etsy shop can feel overwhelming, but automation tools and smart comparisons can make a huge difference. I’ve created a free downloadable Excel sheet to help you:

  • Compare automation tools like Zapier, EtsyHunt, and Vendoo
  • Explore Etsy affiliate options to earn extra income
  • Analyze net profits on platforms like Etsy, WooCommerce, and Gumroad

🎁 Click here to get your Free Etsy Automation & Profitability Toolkit

Use this to simplify your daily tasks, improve decision-making, and boost your shop’s earnings.

Watch Revenue Calculator

Gumroad: Simple & Creator-Friendly

Gumroad keeps things clean: one dashboard, minimal setup, and a growing audience of creators. The flat fees are higher per sale but decrease with volume:

  • 10% base fee per transaction
  • 2.9% + $0.30 processing (credit card)
  • Optional 30% “Discover” fee for promoted listings

🎯 Best For: Coaches, writers, and designers selling downloads or subscription-based products.

💡 Boost Profits With: A dedicated landing page linking to your Gumroad store from your social media or blog, optimized with long-tail SEO keywords like “downloadable budget tracker for moms.”

WooCommerce: The Profit-Control Queen

You control everything with WooCommerce—but also take on the setup, hosting, and traffic generation:

  • No platform fees
  • 2.9% + $0.30 Stripe/PayPal transaction fee
  • Hosting/Domain/Plugin costs ($10–20/mo)

🎯 Best For: Tech-savvy entrepreneurs with a traffic plan and email list.

WooCommerce is the largest ecommerce for years. So it is easy to get all the help to start an online store for digital products.

Check out how to make Etsy profit fast using tools like EverBee and Ehunt plus AI giant and marketing leader Google in this post.

Everbee Store: Data-Driven and Ready to Scale

Everbee is well-known for Etsy product research, but now it’s also a selling platform. For $19/month, Everbee Store provides:

  • No per-sale fees
  • Unlimited products
  • Built-in SSL, email marketing, affiliate integration

This article from EverBee website is a great resource to start.

🎯 Best For: Women scaling up with multiple products, running analytics, or offering evergreen lead magnets and tripwires.

💡 Boost Profits With: My Etsy Digital Tools for profit like Google Workspace, Everbee, Etsy Awan, and Ehunt to monetize blog content even before product sales come in.

Helping each other + Digital Products = Double Revenue Stream

Don’t just sell a product—recommend what you use:

Choose the Platform That Matches Your Growth Goals

GoalBest Platform
Passive trafficEtsy
SimplicityGumroad
Full controlWooCommerce
Scaling + analyticsEverbee Store

🎯 Your next step?

FAQ:

Q: How much does Etsy take from each digital sale?
A: Etsy takes ~6.5% transaction + 3% processing + $0.20 listing fee per item, plus up to 15% for offsite ads.

Q: Which is more profitable: Gumroad or WooCommerce?
A: WooCommerce is often more profitable per sale due to no platform fee, but requires more setup.

Q: Can I use ChatGPT for Etsy marketing?
A: Yes! I offer prompt bundles that help you create listings, titles, descriptions, and customer messages faster.

Q: What’s the best way to promote affiliate links in a digital product blog?
A: Embed links naturally within tutorials, comparison tables, and tool recommendations.


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